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About SUP Kentucky

Sup Kentucky’s philosophy is simple: to offer guests unique, experiential tourism programs of the highest quality, which allow them to connect with nature and get out of their comfort zones. We aim to foster connections with nature through extraordinary stand-up paddle boarding experiences that promote respect for the environment, as well as creating space for our guests to connect with each other.


At Sup Kentucky, our mission is to provide and encourage deep connections with nature through extraordinary SUP adventures.


We want to be recognized by our customers for being an industry leader and trailblazer for Kentucky Nature Tourism.


Similar to our company philosophy, our core values help form the foundation of Sup Kentucky, reminding us daily of the importance of our work, for the satisfaction of our clients, the preservation of the environment, the promotion of sustainable and ecofriendly living and practices, and putting our words into actions both at work and in our personal lives.


We believe that being in nature, in its most pristine state, is a transformative experience that brings people closer to their most essential human qualities. Active exploration and getting out into nature is an act that allows us to live better lives, which we wholly endorse, support, and take part in.


We are dedicated to making the most remote, natural places more accessible, as well as offering pleasant stays in off-the-beaten-path climates and geographies. We are honored to be entrusted in both promoting and preserving these locales and their authenticity, allowing clients to experience parts of the world they might otherwise not have been able to visit, and enabling travelers to have an experience that will enrich their lives.


We want our actions to have a positive impact on the environment, and serve as an example of excellence in sustainability. We aim to educate clients about how they can minimize their environmental impact through their vacation choices and once they return home.


We love our work and have fun doing it. We transmit that love to everything we do, both in the workplace and in our personal lives, and for the same reason, we are rigorous in working to surpass the expectations of our clients, collaborators, colleagues, business partners, and ourselves.


Our products offer unique experiences for our clients. We design and craft them to be one-of-a-kind, not a cookie-cutter model that churns out the same results time and time again. Developing a profitable business which fulfills this promise requires a high capacity for innovation. We move comfortably between dreams and pragmatism in order to create these experiences for our clients, and ensure healthy growth of our company and our employees.